66% of creative teams say the number of content requests they receive has doubled in the past two years.
Only 23% of marketers strongly agree their Martech stack helps their creative teams be more productive.
64% of creative operations leaders say disconnected tools and systems are their biggest blocker to scaling creative production.
58% of creative professionals report spending more time managing tools and workflows than creating content.
3 in 5 enterprises have invested in creative automation tools, but only 28% have integrated them into existing workflows effectively.
72% of marketers believe the biggest barrier to using AI in creative production is the lack of alignment between creative and Martech teams.
91% of in-house creative teams say demand for content has increased, but only 42%have workflow systems in place to manage it efficiently.
Creative output velocity improves by up to 40% when creative ops teams implement structured intake, review, and approval processes with tech support.