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Reckitt - Execution Excellence

Execution Excellence

Optimising Creative Operations

Reckitt, a global leader in consumer goods, operates across 60 countries, offering well-known brands like Durex, Strepsils, and Dettol. With a vast creative operations network spanning over 50 countries, Reckitt faced escalating ad operations and creative production costs. Their disparate technologies hindered efficient processes, while advancements in production and packaging were not fully leveraged. The cumbersome Master Data Management (MDM) system further hampered evolving work methodologies.

Reckitt embarked on the Execution Excellence initiative, aimed at streamlining operations, enhancing efficiency, and achieving significant cost savings without compromising quality or output. Faced with high operational costs and outdated processes, the company sought to optimise ad operations, aiming for a 20% cost reduction over three years. By leveraging technology and innovation, Reckitt aimed to enhance processes and services while maintaining quality and volume. The initiative involved a comprehensive transformation program around Master Resource Management (MRM), supported by a multidisciplinary team. Through contextual inquiry and discovery, Reckitt identified key areas for optimisation, setting the stage for improved operations and sustained growth.

This is How

Key Objectives
  • Optimise ad operations company-wide.
  • Achieve 20% savings in ad operations over three years.
  • Leverage technology to enhance processes without compromising quality.
Actions Taken
  • Collaborated on the development of a 5 workstream transformation program around MRM.
  • Established a multidisciplinary team to drive the program.
  • Identified problem areas for optimisation through contextual inquiry.
  • Aligned 20 workstreams into a single cohesive program.
  • Established governance and reporting structures, consolidating PMO.
  • Collaborated with the client to develop and deliver the business case.
Key Outcomes
  • Supported on mapping entire creative operations business process using BPMN 2.0.
  • Initiated implementation of Phase 1 of the new T.O.M.
  • Worked in conjunction with the client to develop and deliver the business case.